Live, Local, Call-In Talk Radio in Charleston, WV: Who's Gonna Get The Franchise On That Monopoly?

"If you can't be first in a category, set up a new category you can be first in." (Law 2 of Ries and Trout's 22 Immutable Laws of Marketing

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Apparently radio executives haven't read Ries and Trout's 22 Immutable Laws of Marketing. If they had, they wouldn't keep pouring money into stations that are the number 3 rock or country stations in their markets when they could be using these under-performing stations to create a new category in which they can be number one.

John Raese's West Virginia Radio Corporation handed some enterprising competitor a gift when they fired Agnello and Johnson and gave up the monopoly they  had on live, call-in talk radio in the Charleston market. Perhaps other radio companies like Bristol Broadcasting and LM Communications have not yet opened the gift because they are afraid West Virginia Radio Corp's Mike Buxser isn't finished giving Mike Agnello "second chances". 

I keep hoping Scott Finn at West Virginia Public Broadcasting will accept the gift of having the monopoly on live, local, call-in talk radio. I know that Secretary Kay Goodwin, who sits on WVPB's governing board, is a fan of talk radio and WV Public Radio can actually put on a statewide show. If they don't want to go head to head against Hoppy Kercheval in the morning, they can take the old Johnson-Agnello slot from 3 to 6. 

But I'd be OK if the new GM at LM Communications, Dotsy Klei,  did it or if Mike Robinson at Bristol Broadcasting did it. 

Somebody needs to do it. Live, local, call-in talk radio.  It's a category somebody gets to have all to themselves in Charleston if they'll just accept the gift given them by John Raese and Mike Buxser. 

Higginbotham At Large reads all submitted comments but only publishes comments from clearly identified submitters. No Ring of Gyges for you.

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Why Won't WVPBS Meet With Me?

If you've been feeling lately that WVPBS stands for West Virginia Parochial Broadcasting System, then you've seen the same gospel preaching and gospel singing shows I've seen and wondered why WVPBS is promoting a religion. Every time I see gospel sings, "intelligent design" shows and shows in which a preacher asserts that "God jammed the cross into the machinery of sin and separation from God" or "the resurrection of Jesus conquered death" I wonder why my tax money is being used to support and promote the Christian religion.


Does WVPBS plan to air atheist singing shows or Muslim singing shows? Does WVPBS plan to let Hindus or Buddhists preach on their channels?


I've been trying for some time now to get someone at WVPBS to meet with me so I can discuss these programming issues with someone in charge but, as of this writing, my emails and voice mails to Dennis Adkins, Marilyn DiVita and various board members have gone unanswered and unacknowledged. 


Only Program Director, Craig Lanham, bothered to phone me. I give him kudos for that but I'm pretty sure I heard him snort when I mentioned "separation of church and state". Then  he started using words like "conservative" and "liberal" - words I didn't use. I didn't come away from that phone call with a feeling that WVPBS understands my concerns so I'm still seeking a meeting.


If any of my readers have influence at WVPBS, please show them this post and help me get a meeting with someone who will listen to my concerns. Maybe we can go together. We can call the meeting "Occupy WVPBS".