My Appearance On Today's Mike Queen Show

When I lived in Lexington, KY, and wrote columns for a couple of local newspapers, I used to appear as an in-studio guest at talk shows on WVLK 590. I especially enjoyed being on Jack Pattie’s show. To this day, I don’t know if Jack agreed with my columns, my politics or anything else we talked about on his show but he was always a professional and a gentleman with me.

By contrast, one day one of Jack’s talk show colleagues booked me on her show for what I thought would be a one-on-one discussion but when I arrived at the studio I discovered that she had done what the gentlemanly Jack Pattie called “holding the cat and calling the dog.” I was the cat. Former Kentucky governor, Julian Carroll, was the dog and the talk host let him off the leash without a muzzle to shout over me throughout the entire show. 

Mike Queen did not hold the cat and call the dog. The conservative Mike Queen did not give me a hard time because I am a progressive who voted for Bernie Sanders and Charlotte Pritt. Despite our political differences, Mike was a gentleman and a professional with me just like the legendary Kentucky talk show host, Jack Pattie. 

Mike Queen and I discussed my recent HigginbothamHyperLocal.blogspot.com post about Charlotte Pritt’s long shot gubernatorial bid. 

Yes, I voted for Mountain Party candidate, Charlotte Pritt.

No, I don’t think the West Virginia Democratic Party, Linda Biafore, Joe Manchin or Larry Puccio listen to Charlotte Pritt or the Bernie Sanders progressives. 

And, no, I don’t think any of the major parties are taking millennials seriously or reaching out to them as much as they should. 

Speaking of radio hosts, Charleston Mayor and 580 WCHS radio host, Danny Jones, has it right when he says elected leaders need to govern for younger people, not older people. 

Breaking News: Mike Queen just informed me that the podcast of today's show can be heard at WAJR.com. It's show #458.

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Joseph Higginbotham has written hundreds of articles and columns for dozens of magazines, journals and newspapers and has appeared as a guest on such talk radio shows as Tri-State Talk with Mayor Bobby Nelson, The Mike Queen Show, The Jack Pattie Show, The Sue Wiley Show, The Eddie Cooper Show and others.

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My Online Strategy: Deeper, Not Broader

When the self-described "marketing geniuses" and "social media gurus" say you need an "online strategy" what they usually mean is that you need to spam and annoy as many people as possible through as many social media platforms as possible. While they may have degrees in communications or marketing, they have managed to do so without gaining any empathy for other humans. There's nothing "social" about a strategy like that. It is, in fact, decidedly antisocial and even misanthropic.

My "online strategy" is to put the "social" in social media. I am using online media to identify and start a conversation with the people who share my beliefs, values and interests. These are the people with whom I am most likely to have actual friendships. People who share my beliefs, interests and values are the people most likely to read my blog, refer business to me, recommend me and introduce me to their friends.

As my friends and regular readers know, I belong to a lot of Linkedin groups and I use these groups to "take the pulse" of other users of social media. Many of my blog topics come from Linkedin groups discussions. I recently quit a lot of large Linkedin groups and went in search of groups whose members share my values, beliefs and interests. I even quit a Linkedin group called "Relationship Networking" - which I originally joined precisely because of its name - because the people I was meeting there didn't seem to have the foggiest idea what "relationship networking" means. I quit all groups whose members have little in common other than geography. Charleston Area Alliance. Generation Charleston. Create WV. Create Huntington. I quit some huge groups - groups with several hundred thousand members like "Linked:HR" and "Executive Suite" because, for the most part, members of those groups seemed to have scrubbed their profiles of all but the kind of information people put on their resumes. 

I joined smaller beliefs-based and values-based groups. I formed such a group (see my August 15 post on "How To Join Linking Liberally") and I am in negotiations to become the group owner of another beliefs-based group. 

The self-described marketing geniuses and social media gurus don't seem to know that their strategy of annoying as many people as possible as often as possible through as many social media platforms as possible would be a great way to sell the maximum number of cold beers on a hot day but isn't the best way to sell the kinds of services that most social media users are selling: professional services of one sort or another. Selling more Pepsi than Coke is largely a function of displaying Pepsi on the most end caps, getting Pepsi on the most shelf space, getting Pepsi in more vending machines and getting Pepsi syrup into more restaurants. When you're thirsty and you order a cold drink you aren't forming a relationship with the drink or the people who sell you the drink, you're simply quenching your thirst. You may never again see the waitress who brought you the drink, you may never meet the driver who delivered the syrup and you may never know the salesman who sold the account. At the "retail" level where thirsty customers order a drink, selling the drink isn't about relationships at all. But lawyers, architects, virtual assistants, website designers and even marketing gurus need to establish positive online relationships and positive online brands in order to use social media to build revenue and most of the social media marketers don't seem to understand that you don't sell a professional service or create an online brand the same way you sell cold drinks.

Make no mistake about it, when you need to hire a website designer, architect, lawyer, virtual assistant or marketing dude you are entering into a relationship and you have to like, respect and resonate with the person you hire. I don't resonate with, like or respect people whose social media strategy betrays an insensitivity and a lack of understanding of and empathy for other people. I don't want to be associated with them. I sure don't want them near my clients or friends.

And I'm not interested in having more shallow, superficial relationships. My online strategy is to use social media to identify and start a conversation with people with whom I am most likely to have a meaningful relationship, to get closer to the people who share my values and beliefs. 

How To Join Linking Liberally on Linkedin

Creating Linking Liberally on Linkedin is consistent with my belief that I should do what I can to get all liberals to “come out”, let their liberalism show and be easily found by other liberals who want to network with them. Creating Linking Liberally reflects my “online strategy”. See my August 14 post.

First, be recognizably liberal. As the only owner, moderator and manager of Linking Liberally, I personally approve each new member and if I don’t know you and cannot detect your liberalism on your Linkedin profile, I will either reject your membership request or ask you for some liberal bona fides.


Joining Linking Liberally is easy if (1) you and I are first-level direct Linkedin connections or if (2) You send me your email address. 

If I do not have your email address and we are not direct, first-level connections you can still join Linking Liberally on Linkedin by going to your “groups” field and typing “Linking Liberally” and clicking on  Linking Liberally.