27 July, 2012

Chick-fil-A Brilliantly Increases Same Store Sales By Getting Rahm Emanuel To Attack Them

When from blue states restaurant permit denials spring, red state Chick-fil-A cash registers ring.

Chick-fil-A just increased its same-store sales in existing markets by cultivating another important enemy: Chicago Mayor and former Obama Chief of Staff, Rahm Emanuel. Yeah, Emanuel says "Chick-fil-A values are not Chicago values" and that he will support Alderman Proco “Joe” Moreno's pledge to deny Chick-fil-A's permit to open a restaurant in his 1st Ward.

Cha-ching, cha-ching, cha-ching - can you hear those Chick-fil-A cash registers ringing in those conservative neighborhoods where Truett Cathy built his chicken empire? 

Chick-fil-A's strategy of getting lefties to attack them is brilliant. Let me explain: opening new restaurants is much more expensive than simply figuring out how to increase same store sales so Chick-fil-A can actually grow profits faster if they simply grow same store sales instead of opening new restaurants. Chick-fil-A doesn't want to open restaurants in Chicago, they simply want to make the right enemies. It's a brilliant strategy and it works every time. Every time The Left attacks Chick-fil-A for their "courageous" Biblical stand against gay marriage, conservatives in existing Chick-fil-A markets just buy more  Chick-fil-A chicken. It's brilliant and for a restaurant chain that operates mainly in Republican, evangelical, Obama-hating neighborhoods, it's a very smart business strategy. 

The only thing that would increase Chick-fil-A same store sales more than being attacked by one of President Obama's allies and operatives is getting attacked by The President himself. I'm sure Dan Cathy is working on it.

If I were Chick-fil-A, I'd apply for restaurant permits in every gay-friendly neighborhood in America and pray that every one of those permits are denied and that lefties and gay-organizations protest Chick-fil-A in every gay-friendly market. Every time Chick-fil-A is denied a permit in blue states they'll get increased same store sales in red states.

For more on the brilliant strategy of selling more chicken by cultivating the right enemies, see my July 25 post.
No anonymous or pseudonymous comments are published at Higginbotham At Large. No ring of Gyges for you.  

No comments:

Post a Comment

Only identified commentators will be published. No pseudonymous or anonymous comments will be published. "Handles" and "screen names" are pseudonyms. If you wish to comment, you need to identify yourself or your comment will not be published.